When it comes to the strategy of American rugby and its potential for growth on the world stage, a symbolic try like the one Perry Baker could score at this weekend's tournament in Los Angeles cannot be underestimated. Imagine the echo it could have if this feat were repeated at the 2028 Olympic final, also in Los Angeles, with the USA taking gold in front of millions of TV viewers.
The idea may sound fantastic, even utopian, but it perfectly illustrates the scale of the challenges and opportunities facing American rugby. With a population of over 340 million, the USA has the potential to become a major force in world rugby, but this requires strategic investment and a long-term vision.
Rugby 7s' success at the Los Angeles Olympics in 2028 represents a golden opportunity for sports marketing and the athletes themselves. Not only would it offer unprecedented global exposure, but it could also stimulate interest in rugby across the country, attracting new talent and boosting the sport's popularity.
The importance of the Olympic Games and the impact of this major international sporting event in propelling rugby into the American sporting landscape must also be emphasized. An Olympic medal would have a far greater impact than winning the Rugby World Cup, because of the reach and visibility of the Olympic Games. But also in the eyes of a public not yet familiar with the importance and symbolism of a Rugby World Cup.
However, it is important to recognize the challenges facing American rugby. Currently, Rugby 7s is still relatively unknown in the USA, and developing the sport requires investment in youth programs, coach training and the creation of regional leagues. USA Rugby board member Denis Shanagher stresses the importance of winning a medal at Los Angeles 2028 in stimulating the growth of rugby in the USA. However, he acknowledges that it could be a challenge, particularly on the men's side where the team lacks superstars.
Yet the future of American rugby is full of promise. With players like Perry Baker, Carlin Isles and others, the USA has a pool of talent ready to conquer the world stage. What's more, the success of the French team at the Los Angeles tournament demonstrates that rugby 7s can be a showcase for the sport in new markets, stimulating growth and interest worldwide.
In conclusion, the Los Angeles Olympics in 2028 represent a unique opportunity for US rugby to showcase itself on the world stage. With the right investments and a well-thought-out strategy, the USA could become a dominant force in 7-a-side rugby, stimulating growth in the sport and opening up new opportunities for sports marketing and athletes. It's a story to be followed closely, with Perry Baker and other players poised to write the next chapters in US rugby history.
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