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SELECTED SPORTS ARCHIVES
Veo Cam 3 : A powerful tool for amateur sport & universities (talk w/Leo Debue, Head of Communication, Bordeaux U, France)
Veo Camera just dropped the bomb with its latest Veo Cam 3, set to revolutionize amateur sports like a backstage rockstar. Its prowess in...
24 min read
NASCAR: Daytona 500, the marketing fast lane
In the world of thundering engines and tire-screeching turns, NASCAR has shifted gears, embracing a digital revolution that's as...
5 min read
strategic playbook: Innovating Sports Marketing at the University of Oregon
In the fast-paced world of sports marketing, Nike's strategic partnership with the University of Oregon stands out as a playbook worth...
5 min read
Nike's Strategic Playbook : College football Playoffs
In the high-stakes arena of college football, Nike's swoosh is more than a logo; it's a symbol of athletic supremacy. With sponsorships...
3 min read
The NFL expands to Brazil : Another step towards the globalization of American football.
The NFL is expanding its international presence by hosting its first-ever regular-season game in São Paulo, Brazil. This landmark game is...
4 min read
So, where does professional golf stands ?
The PGA Tour and LIV Golf are currently navigating a complex and evolving landscape in professional golf. The PGA Tour, acknowledging the...
5 min read
State of Sports Venues: France, Rethinking Design and Management
Stadiums: more than mere sports venues, they are the modern temples where passion and commerce meet, where the destinies of clubs and...
5 min read
Limited edition jersey : How to drive sales to enter a new era
Imagine this: a hockey team, known for their grit and determination on the ice, decides to step up their game in the marketing arena....
2 min read
Are Darts becoming the most bankable sport of 2024 ?
Darts, once confined to pubs and social clubs, has emerged as an undeniable force in the global sports landscape. In this in-depth...
2 min read
RugbyPassTV: Using Women's Rugby World Cup to enhance global visibility for Rugby
In the ever-changing world of sports streaming, innovative strategies like the NFL Game Pass are paving the way for a new era of...
2 min read
Craziest PR Stunt of 2024 ? It happened at the College Football National Championship Game
How did this happen? In the ever-evolving world of marketing and strategic partnerships, innovation and creativity take center stage....
3 min read
The Future of Sports Sponsorship in 2024: Trust, Tech, and Transformation
The future of sponsorship in 2024: Trust, Technology and Transformation In the ever-changing landscape of sports sponsorship, 2024...
3 min read
NRL's Ambitious Leap in North America: A Deep Dive into the Strategy and Challenges
NRL CEO Andrew Abdo enthusiastically announced that the 2024 Las Vegas matches will be a pivotal component of the 'Australia Week' in the...
5 min read
The TV rights market in full swing: the latest news from the market
In the realm of television broadcasting rights, recent negotiations between digital giants, traditional broadcasters, and sports leagues...
2 min read
Building a Global Sportswear Brand: UVU's Transformative Event Marketing Strategy in 2023
In the fast-paced world of sportswear and athletic apparel, standing out requires more than just quality products. UVU, a brand that...
2 min read
How Arsenal Transformed the Landscape of Women's Football in Europe: A Breathtaking Marketing Lesson
Not Just Numbers, but a True Revolution: How Arsenal Increased Stadium Attendance from 8,705 to 55,000 in One Year, Setting New Standards...
6 min read
Unwrapping the Winning Plays: A Look Back at the Game-Changing Trends in Sports Sponsorship and Marketing in 2023
It is the end season of festive chaos in the cheese aisle, scented candles flying off shelves, boxing day christmas matchs-up and the New...
3 min read
NEWS_
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