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SELECTED SPORTS ARCHIVES
2 min read
The TV rights market in full swing: the latest news from the market
In the realm of television broadcasting rights, recent negotiations between digital giants, traditional broadcasters, and sports leagues...
2 min read
Building a Global Sportswear Brand: UVU's Transformative Event Marketing Strategy in 2023
In the fast-paced world of sportswear and athletic apparel, standing out requires more than just quality products. UVU, a brand that...
6 min read
How Arsenal Transformed the Landscape of Women's Football in Europe: A Breathtaking Marketing Lesson
Not Just Numbers, but a True Revolution: How Arsenal Increased Stadium Attendance from 8,705 to 55,000 in One Year, Setting New Standards...
3 min read
Unwrapping the Winning Plays: A Look Back at the Game-Changing Trends in Sports Sponsorship and Marketing in 2023
It is the end season of festive chaos in the cheese aisle, scented candles flying off shelves, boxing day christmas matchs-up and the New...
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