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How to score on ROI, marketer's playbook for athlete's deals

The greatest ever transfer in Premiership?

The NFL, Amazon, and the Billion-Dollar Black Friday Play: What It Means for Sports Marketing and Athletes

The NFL's (major leagues) ambitious playbook for conquering New Markets

8 min read

curated brand strategy

The NFL's (major leagues) ambitious playbook for conquering New Markets

Let's introduce this article talking about the man, the myth, the legend - Adam Silver. Now, if you're thinking, "Who's this Silver guy?"...

5 min read

The Next Jordan-Nike Legacy Unfolds : New Balance strike with Shohei Ohtani

Endorsement deals are one thing – but for a professional athlete, having your own logo is another entirely. Shohei Ohtani, already the...

6 min read

The (video)Game Changer: the Resurgence of EA Sports' College Football

Let's break down this monumental moment and explore the full-circle journey of NIL, setting the stage for an epic comeback that's more...

Hailey Van Lith's Adidas Deal Shines in the Shadow of Nike's Dominance

4 min read

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Hailey Van Lith's Adidas Deal Shines in the Shadow of Nike's Dominance

Alright, folks, gather around because we've got some serious sports marketing showdowns to discuss! In the wild world of NCAA basketball,...

2 min read

Los Angeles Sevens : the beginning of the story?

When it comes to the strategy of American rugby and its potential for growth on the world stage, a symbolic try like the one Perry Baker...

2 min read

2024 Pacific Nations Cup to Reinvent International Rugby in the Southern Hemisphere.

The Pacific Nations Cup 2024 stands as a landmark event in the international rugby calendar, signifying a significant evolution both in...

Apple Sport App : more than just live-scores & results

5 min read

curated news

Apple Sport App : more than just live-scores & results

In the dynamic world of sports, where the roar of the crowd and the thrill of the game capture hearts, Apple has swooped into the scene...

Veo Cam 3 : A powerful tool for amateur sport & universities (talk w/Leo Debue, Head of Communication, Bordeaux U, France)

24 min read

curated tech innovations

Veo Cam 3 : A powerful tool for amateur sport & universities (talk w/Leo Debue, Head of Communication, Bordeaux U, France)

Veo Camera just dropped the bomb with its latest Veo Cam 3, set to revolutionize amateur sports like a backstage rockstar. Its prowess in...

NASCAR: Daytona 500, the marketing fast lane

5 min read

curated brand strategy

NASCAR: Daytona 500, the marketing fast lane

In the world of thundering engines and tire-screeching turns, NASCAR has shifted gears, embracing a digital revolution that's as...

strategic playbook: Innovating Sports Marketing at the University of Oregon

5 min read

curated deal

strategic playbook: Innovating Sports Marketing at the University of Oregon

In the fast-paced world of sports marketing, Nike's strategic partnership with the University of Oregon stands out as a playbook worth...

Nike's Strategic Playbook : College football Playoffs

3 min read

curated brand strategy

Nike's Strategic Playbook : College football Playoffs

In the high-stakes arena of college football, Nike's swoosh is more than a logo; it's a symbol of athletic supremacy. With sponsorships...

The NFL expands to Brazil : Another step towards the globalization of American football.

4 min read

curated fan xp

The NFL expands to Brazil : Another step towards the globalization of American football.

The NFL is expanding its international presence by hosting its first-ever regular-season game in São Paulo, Brazil. This landmark game is...

So, where does professional golf stands ?

5 min read

curated brand strategy

So, where does professional golf stands ?

The PGA Tour and LIV Golf are currently navigating a complex and evolving landscape in professional golf. The PGA Tour, acknowledging the...

5 min read

State of Sports Venues: France, Rethinking Design and Management

Stadiums: more than mere sports venues, they are the modern temples where passion and commerce meet, where the destinies of clubs and...

2 min read

Limited edition jersey : How to drive sales to enter a new era

Imagine this: a hockey team, known for their grit and determination on the ice, decides to step up their game in the marketing arena....

Are Darts becoming the most bankable sport of 2024 ?

2 min read

curated takeaway

Are Darts becoming the most bankable sport of 2024 ?

Darts, once confined to pubs and social clubs, has emerged as an undeniable force in the global sports landscape. In this in-depth...

RugbyPassTV: Using Women's Rugby World Cup to enhance global visibility for Rugby

2 min read

curated news

RugbyPassTV: Using Women's Rugby World Cup to enhance global visibility for Rugby

In the ever-changing world of sports streaming, innovative strategies like the NFL Game Pass are paving the way for a new era of...

Craziest PR Stunt of 2024 ? It happened at the College Football National Championship Game

3 min read

curated deal

Craziest PR Stunt of 2024 ? It happened at the College Football National Championship Game

How did this happen? In the ever-evolving world of marketing and strategic partnerships, innovation and creativity take center stage....

The Future of Sports Sponsorship in 2024: Trust, Tech, and Transformation

3 min read

curated deal

The Future of Sports Sponsorship in 2024: Trust, Tech, and Transformation

The future of sponsorship in 2024: Trust, Technology and Transformation In the ever-changing landscape of sports sponsorship, 2024...

NRL's Ambitious Leap in North America: A Deep Dive into the Strategy and Challenges

5 min read

curated brand strategy

NRL's Ambitious Leap in North America: A Deep Dive into the Strategy and Challenges

NRL CEO Andrew Abdo enthusiastically announced that the 2024 Las Vegas matches will be a pivotal component of the 'Australia Week' in the...

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