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SELECTED SPORTS ARCHIVES
4 min read
Hailey Van Lith's Adidas Deal Shines in the Shadow of Nike's Dominance
Alright, folks, gather around because we've got some serious sports marketing showdowns to discuss! In the wild world of NCAA basketball,...
5 min read
NASCAR: Daytona 500, the marketing fast lane
In the world of thundering engines and tire-screeching turns, NASCAR has shifted gears, embracing a digital revolution that's as...
5 min read
strategic playbook: Innovating Sports Marketing at the University of Oregon
In the fast-paced world of sports marketing, Nike's strategic partnership with the University of Oregon stands out as a playbook worth...
5 min read
So, where does professional golf stands ?
The PGA Tour and LIV Golf are currently navigating a complex and evolving landscape in professional golf. The PGA Tour, acknowledging the...
3 min read
Craziest PR Stunt of 2024 ? It happened at the College Football National Championship Game
How did this happen? In the ever-evolving world of marketing and strategic partnerships, innovation and creativity take center stage....
3 min read
The Future of Sports Sponsorship in 2024: Trust, Tech, and Transformation
The future of sponsorship in 2024: Trust, Technology and Transformation In the ever-changing landscape of sports sponsorship, 2024...
2 min read
The TV rights market in full swing: the latest news from the market
In the realm of television broadcasting rights, recent negotiations between digital giants, traditional broadcasters, and sports leagues...
2 min read
Building a Global Sportswear Brand: UVU's Transformative Event Marketing Strategy in 2023
In the fast-paced world of sportswear and athletic apparel, standing out requires more than just quality products. UVU, a brand that...
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