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How to score on ROI, marketer's playbook for athlete's deals

The greatest ever transfer in Premiership?

The NFL, Amazon, and the Billion-Dollar Black Friday Play: What It Means for Sports Marketing and Athletes

4 min read

How to score on ROI, marketer's playbook for athlete's deals

Understanding the ROI of Sports Sponsorship: The Playbook for Marketers and Athletes Here’s a scene for you: A sold-out stadium. Millions...

4 min read

The greatest ever transfer in Premiership?

Can Rugby’s Biggest Social Media Star Transform the English Game? A Playbook for Premiership Women’s Rugby Ladies and gentlemen, let’s...

4 min read

The NFL, Amazon, and the Billion-Dollar Black Friday Play: What It Means for Sports Marketing and Athletes

Picture this: It’s Black Friday. You’re slouched on the couch, belly still full from Thanksgiving leftovers, and the Kansas City Chiefs...

5 min read

How Bowl Season Sponsors and NIL Athletes Can Own the College Football Playoff—and Win Big

Alright, folks. Here we go. It’s that magical time of year: Bowl Season , baby! The College Football Playoff is expanding, stakes are...

5 min read

L'outil IA qui va révolutionner ta stratégie de sponsoring, Sponsorlytix.

Imagine you’re watching the final minutes of a championship game. Every set of eyes is glued to the screen—viewers cheering, athletes...

5 min read

How to not get trap, the playbook for brands & announcers

In the arena of global sports, where brands and athletes are often as much in the spotlight as the games themselves, a new threat is...

5 min read

2024 World Series, playbook to increase your brand value

If you’re Fox Sports, you’ve been gearing up for this kind of series for years. Dodgers. Yankees. Two of the biggest brands in sports....

3 min read

Surname : The Olympic Godfather (Bernard Arnault, LVMH)

Alright, let’s turn it up a notch and really dive into this LVMH takeover in sports ! Alright, folks, let’s get real here. We’re talking...

3 min read

Athletes, Students, and Sponsorship: The Opportunity of a Lifetime

“For autographs, $60,000 to an Illinois men’s basketball player. For a Nerf sponsorship deal, $20,000 to a UCLA softball player. For an...

5 min read

Chanel is sliding onto the market with The Boat Race

“CHANEL and The Boat Race. Can you believe it? Two worlds, seemingly worlds apart, merging on the River Thames. But here we are, folks....

5 min read

Top150 most marketable athlete breakdown (but make it quick)

Alright folks, let’s dive right in. Every year, we get this list. You know the one I’m talking about— SportsPro ’s top 150 athletes with...

5 min read

TikTok is streaming the next Messi's Game, no cap

Ladies and gentlemen, sports fans, marketing gurus— TikTok is here to stay. And if you’re not paying attention to what’s happening right...

3 min read

OTT Gators+ : how to get more space for sponsors to express themselves

let’s be real, sponsors today want to express themselves through an athlete or a team—if not, they’re totally missing the mark! So what...

4 min read

Disrupting the Track: Bandit's Bold Move at the Eugene Trials

Picture this: The roaring crowds in Eugene, Oregon, the adrenaline-pumping atmosphere, and a lineup of hopeful athletes, each striving...

6 min read

How to run the market: Zendaya, set & match

Alright folks, let’s talk about the latest buzz in the sports marketing world. On Running, the Swiss sportswear disruptor, is shaking...

3 min read

Reality (pay)check: Caitlin Clarke real deal

The Real Deal Behind Caitlin Clark's Nike Endorsement: Hype vs. Reality Alright, folks, let's talk turkey. You’ve probably heard the...

3 min read

The 2024 Sponsorship Landscape Unveiled: Five Game-Changing Insights (from Kore latest report)

Alright, folks, buckle up because we're diving deep into the heart of the sponsorship game in 2024. Last week, Kore Software dropped...

2 min read

A Hole new game: Teeing up for a new round

Ladies and gentlemen, gather round, because we're witnessing a revolution on the greens that's shaking the very foundations of golf. This...

6 min read

Caitlin Clark Steps Up: Launching a Signature Shoe Revolution in Women's Basketball

Ladies and gentlemen, buckle up and get ready to witness history in the making, because Caitlin Clark is not just stepping onto the...

3 min read

Nike Controversy : A catalyst for a change

A Catalyst for Change through innovation for sport gear but also for women-specific gear. In the high-octane world of Olympic sports,...

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